Basic Respect.  Standard Practice.

legendary performance apparel partner

WE PARTNER WITH FOUNDERS AND ESTABLISHED BRANDS TO BUILD ROBUST APPAREL BUSINESS

Capabilities

Method

"Building the product that brands become known for.”

WHY US:

  • 30+ years of global product leadership

  • Active Performance and Outdoor Expertise

  • We are your partner

  • High quality, high volume, rich margins

  • Startups to Enterprise

  • Sustainable Sourcing

  • Low to high MOQ.

  • Global manufacturing network

  • Timeless design leadership

  • Forward-thinking compass

Featured Work

THE PERFECT LAYER

ULTRA LIGHT - ULTRA BURLY

OUTERWEAR COLLECTIONS

CUT TO MOVE

About:

At Basic + Standard, we believe the best products are built on the fundamentals.

Clear thinking. Honest long lasting materials. Purposeful design. Relentless attention to detail.

Those ideas aren't complicated, but they're becoming increasingly rare.

After more than three decades designing and developing apparel for leading outdoor, performance, and street brands, we’ve learned that great products aren't created by chasing trends. They're created by understanding end-use and executing solutions without compromise.

Basic + Standard was built to help brands become icons by initiating solutions.

We partner with companies that care about product. Whether you're launching your first collection or evolving an established brand, we provide the product leadership to guide every stage of the process. From strategy and merchandising through design, development, sourcing, manufacturing, and delivery, we are your trusted partner.

Our partnership with Kompassourcing.com extends that capability into a trusted global production network, giving clients a single team that can carry an idea from initial concept to the finished product.

Master the basics, raise the standard!

Get in Touch

Whether you have a question, an idea, or just want to say hello, feel free to reach out—we’re here to help.